Pinterest has become the new belle of the ball, having taken it's place as one of the top most visited sites on the planet.
While people might be flocking by the millions to this site every day, finding a way to be visible can be somewhat elusive.
If you're interested in tapping into this marketer's goldmine to share your products and services, the recipe is simple:
Create brand awareness with eye-catching images and intriging descriptions.
The truth is, many businesses are struggling to build a successful marketing plan that optimizes this amazing resource.
Below are 7 tips and tricks that will get you pointed in the right direction, helping you to make this visual marketing tool one of your strongest resources for driving traffic to your website.
1) Learn the Language
Every big social media site that you visit has a language all its own. Learn a few words:
• Pin - An image that has been captured, commented on, and added to Pinterest.
• Repin - A pin that you are sharing again on one of your boards.
• Board - A board is like a bulletin board where images are pinned. On Pinterest each board has a theme.
• Home Feed - A collection of pins from the people, boards and interests that you follow. It also includes Promoted Pins and pins that Pinterest has picked for you. Your Home Feed updates every time someone shares a new pin.
2) Share Great Content
You might have read that subtitle and said, "Duh," but you'd be surprised how many people share boring stuff.
Search for content that engages you and includes a great picture and a strong call to action. Search for pins with the Pinterest search box that are highly repinned.
3) Know Your Audience
Keep your boards focused on things that your audience is interested in sharing with others. Doing so will make the whole world your marketing team - and they'll be doing it for free!
If Pinterest started as place to pin images of your favorite recipies or hobbies, consider creating a new account for your business. Every pin on your business profile should serve the needs of your potential customer.
4) Optimize Your Profile and Boards
Many Pinterest users have launched their profile and filled their boards with wonderful images and products that will rarely be seen because they failed to optimize their boards for search.
Add keywords that describe your business and help people connect with the uniqueness of you. Edit board titles to include keywords that best describe the pin and intrigue the visitor. It makes a world of difference.
5) Share Quality Images
Since Pinterest is a visual marketing tool, quality images are a must. If you're not a photographer, stock photo websites like iStockPhoto may be a useful resource. Some pinners have graphic designers create a basic template for their pins. This approach helps them establish a recognizable look for their brand, and makes every pin look great.
6) Follow Pinners with the Same Interests
Become an active member of the Pinterst community. Follow pinners that pin the same types of things that you pin. Pin things from your favorite websites. Comment on pins that you are glad you found. Fellow pinners will be happy you did.
Pinterest is a social site after all. Pinners mutually give and take. Besides being good business, it'll give folks that glad-you-here feeling.
Knowing what's working and what isn't is a pretty big piece of the pie when you're marketing products and services on the Internet. Two great tools to help with that are:
1) Pinterest Analytics - Pinterest Analytics helps you discover what people are repinning the most and what boards have the most repinned pins. This information can help you know what to focus on the most.
2) Google Analytics - Google Analytics can help you find out what matters most - what pins intrigued people enough for them to click through to visit your website/blog.