How Many Pinterest Boards is Too Many?

from the TrafficWonker Blog

A common question among Pinterest pinners is, "How Many Boards Boards Should I Have?"

Pinterest has established limits on the number of boards that account owners can have, along with a few other limits. However, reaching these limits isn't necessarily a goal to shoot for if you're interested in optimizing your Pinterest account for business.

Pinterest Limits

Boards: 500 boards (This includes secret boards and group boards you didn't create.)
Pins: 200,000 Pins (This includes secret Pins and your Pins on group boards you didn't create. This doesn't include other people's Pins on group boards you created.)
Likes: 100,000
Follows: 50,000

(Based on Pinterest Account Limits for 2017)

To discover the ideal number of boards we analyzed pinners that ranked highly in Pinterest search. The chart below illustrates what we found. The number of boards per account is shown on the vertical axis, and the number of followers is shown on the horizontal axis. Each pinner in this study was selected because they ranked highly in Pinterest search.

What We Discovered

We discovered that while you can enjoy success on Pinterest with 100+ boards, the most influential pinners will have far fewer boards. The average number of boards for top pinners with 300K+ followers is 56 boards.

Top pinners with 300K+ followers have 56 boards on average.

An unexpected discovery is pinners with 500-2K followers can also enjoy high rankings in Pinterest board search if they get the "Pinterest marketing" recipe right. Applying our advice on the optimal number of boards is a great place to start. The most compelling evidence to support this idea is the very reason we found these accounts in the first place - they ranked high in Pinterest search results.

by Andy Fling
Founder and CEO of

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