from the TrafficWonker Blog
Building a thriving Pinterest account that consistently drives traffic to your site should center on four things.
In order of importance, they are:
1) Create great content.
2) Create beautiful pin images that are designed for Pinterest.
3) Share fresh high-quality pins from other pinners.
4) Grow followers.
The focus of this post is to show you how to find pins that will drive your monthly views higher, and bring increased attention to your own pins.
When I started focusing on sharing top quality pins, my monthly views shot up 600%, and so did the interest in my own pins. In about six weeks time, my impressions jumped 400%, my pin clicks went up 450%, and pin saves for my posts jumped a whopping 700%.
What Are Fresh Pinterest Pins?
Pinterest loves fresh pins. Brand new pins are best, but we can’t create epic posts every day. Sharing quality pins from other boards is a great alternative to drive traffic between our own posts.
To be specific, here is Pinterest's "freshness" rank, in order of preference:
1) New pin for a new post or product.
2) New pin for an older post or product.
3) Pins saved from another board.
How to Find Quality Pinterest Pins
A couple years back Pinterest pins included the pin saves right on the pin. It made it so easy to know if a pin was worth sharing with your followers. Today, there’s one way to make an educated guess and two ways to be totally confident that you're sharing the best pins with your audience.
In order of importance, they are:
1) Share the pins of top Pinterest pinners.
2) Share pins from the top of the Pinterest pin search results.
3) Queue top pins from any Pinterest board with TrafficWonker.
1) Top Pinterest Pinners
Curating fresh pins from top pinners involves a bit of guesswork, but it is a good way to find quality pins to share with your followers. These pinners have grown a large audience because they consistently share quality pins. Sharing the pins that they share should benefit you too.
Here’s what I did:
Step 1 - Search Pinterest for pins or boards that rank high for your search term.
Step 2 - Visit the account of the pinner who saved that pin.
Step 3 - Click "pins" to see which pins they are posting often. If a pin is repeating, it’s probably performing very well for them.
Step 4 - Save these pins to your account manually or schedule them.
2) Pinterest Pin Search
This is a dynamite way to find fresh pins for your followers. Pinterest wants visitors to be dazzled by the pins they find on their site, so Pinterest search always yields great results.
Here’s what you do:
Step 1 - Search for top quality pins with Pinterest search. Enter keywords that you use to describe your own products and content.
Step 2 - Save pins from the top of the search results to your account manually or schedule them.
The only downside to using Pinterest pin search is that the same pins pop up in the search results again and again. After a while, this strategy will no longer be useful.
3) TrafficWonker’s FastFill™ Tool
TrafficWonker’s FastFill™ tool is a game-changing tool for Pinterest marketers. The hours that you used to spend curating quality pins can be reduced to 5 minutes a week - and there’s zero guesswork involved.
Finding the most saved pins on any Pinterest board is as easy as this:
Step 1 - Visit the account of one of your favorite pinners or search Pinterest for top boards.
Step 2 - Copy the Board URL.
Step 3 - Paste the Board URL into FastFill™.
Step 4 - Select the pin count and board you'd like to post the pins to.
Step 5 - Click FastFill™ button.
TrafficWonker scans the pins on the board you selected and ranks the pins in order based on the number of saves. Seconds later, up to 50 of the most saved pins are added to your content library.
The following chart is an example of how dramatically account activity changes when top quality pins are curated with FastFill™. In this example, the account was attracting one save a day on average and was in desperate need of fresh content. FastFill™ scanned a board to find and queue the top 50 pins. That same day, pin saves jumped to 9 saves. The next day, that number increased to 62 saves.
While Pinterest visitors can't see the number of saves on pins anymore, TrafficWonker can because it's a Pinterest API approved scheduler with the ability to read pin data. FastFill™ can guarantee quality pins for your account every time, and makes it as easy as paste-click-share!
Ready to try FastFill™ yourself? Sign-up for a FREE 30-Day Trial.
by Andy Fling
Founder and CEO of TrafficWonker.com
Hi, I'm Andy Fling, the founder of TrafficWonker.com. I help small business owners and bloggers build businesses they love through Pinterest marketing.
In my free time I play the trumpet, draw, hang out with family and friends, and play fetch with our dog Chester - he rolls the ball and I fetch it.