How to Use Pinterest Analytics to Improve Your Marketing

from the TrafficWonker Blog

Interested in making the most of your Pinterest profile? Pinterest Analytics can help.

Your Stats

While Pinterest Analytics can't tell you how to make your next pin go viral, it does have some great data on how your pins and boards are performing. Your stats are divided into four categories:

1) Impressions
2) Saves (Repins)
3) Clicks
4) All-Time

It's great to see that your pins are getting impressions, but what you'll be interested most is if those impressions are resulting in "Saves (Repins)" and/or "Clicks" to your site, and which pins and boards are your top performers. The find those numbers click on "Saves" or "Clicks".

On the "Saves" page you'll find a chart with "Saves" per day, and two lists:

1) Pins People Save Most
2) Boards with the Pins People Save Most

On the "Clicks" page you'll find a chart with "Clicks" per day, and two lists:

3) Most Clicked Pins
4) Boards with the Most Clicked Pins

Your Strategy

After you've had a chance to identify what's performing well and what's not, you may want to crank up account performance.

Options include:

1) Move Top Performing Boards
2) Optimize Important Boards
3) Schedule Pins for Greater Visibility

Move Top Performing Boards

Reorganizing your boards will help your audience quickly find the things they care about most. To move your boards, simply drag and drop the boards Pinterest Analytics is identifying as your top 10 boards into the top two rows.

By ordering your boards in this way you'll be applying the same technique that newspapers use every day - place the most important stuff "above the fold." For Pinterest it's "before the scroll."

Optimize Important Pinterest Boards

Are there boards that contain your product/content pins that you wish were performing better?

If there are, optimization strategies include:

1) Power up your board descriptions. Descriptions should be about 25 words in length and filled with keyword-rich words that describe the pins on your board. The results for your effort will be improved search engine and Pinterest board search ranking. Improved ranking means more traffic.

2) Add more pins to your board. Typically, the boards with the most pins are the boards that get the most impressions. To get better performance from a particular board take adding 100 pins. If you're hoping for over-the-moon amazing results, do a little research. Search Pinterest boards with your board name to find out which board with the same name is ranking in the #1 spot (top left). Then jam-pack yours board with even more quality pins.

Schedule Pins for Greater Visibility

Are there boards that contain your product/content pins that you wish were performing better? Scheduling pins can skyrocket your pin impressions, saves and clicks to your site.

Here are a couple reasons pin scheduling can benefit you:

a) You might not be available every day when Pinterest is bustling with traffic. Scheduling pins helps you make sure your pins are posted at those times without fail.

b) Are there products that you wish would sell ever better? Scheduling pins for those products will make sure that pins are posted on a regular basis.

c) Pinterest likes pinners that stay active and will reward you for that activity by ranking pins and boards higher in search. Scheduling pins helps you stay active no matter where you are or what you're doing.

TrafficWonker's Expert™ machine learning tool can keep you active and make it easy. Expert™ automatically reviews your stats daily and refills your queue each week based on what it learned. All you have to do is add your pins to a library. It's that easy!

TrafficWonker's Expert tool automates everything and you'll never have to guess when and what to pin.

by Andy Fling
Founder and CEO of

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