Pinterest Pin Scheduling Strategies for Small Business

from the TrafficWonker Blog




Did you know that it takes an average of 7 contacts with a prospective customer to make a sale?

Messages are more effective when repeated. Whatever you're saying, whatever you're selling, repeating your message builds familiarity, familiarity builds trust, and trust sells products.


This post will explain what top marketing groups do to build brands and how you can apply these ideas to get more repins and drive massive traffic to your site.



Have You Ever Heard These Phrases?

The following companies and marketing groups invested considerable time and money in making the following campaigns work.

They embraced:

1) Effective Frequency - A marketing technique that focuses media weight that is significant enough to cross the threshold into become a recognized brand.

2) Long Term Commitment - A day in and day out focus on a campaign that yields significant trust among consumers.


Got milk? The California Milk Processor Board started this campaign in 1993. It is now one of the most recognizable phrases in marketing.


Just do it. Nike began using this phrase is 1998 and stayed committed to it.


Melts in your mouth, not in your hands. Mars adopted this phrase for M&M's candy in 1954 and never lost sight of the value of sticking with a campaign.


Unfortunately, some marketers abandon their marketing efforts too soon or do far too little.


Are you ready to create a Pinterest marketing campaign that embraces "effective frequency" and
"long-term commitment" to your campaign?


With Pinterest marketing you need to consider:

1) How often should I post my pins to build familiarity?
2) How long will it take to build trust?



Recommended Pinterest Pin Scheduling Strategies

The following examples are an effective place to start based on how many products you have. Additional refining might be in order once you've had your campaign running for a few weeks and have reviewed your analytics.


25 Products
With 25 products you might begin by scheduling every pin once per day along with a mix of curated pins. Create a second pin image for every product and schedule that too. Adding in curated pins will attract more people to your Pinterest account. Adding a second pin image for each product will attract additional customers that didn't respond to the first image. After a few weeks of scheduling, review your stats. Consider creating a third pin image for your top five products and shift your scheduling strategy to post your ten most popular pins every day while scattering the rest of your pins throughout the week.

Any extended period that you're not scheduling pins is a time for followers to forget about your products, and for your pins and boards to drop in Pinterest search rankings.

50 Products
With 50 products to market on Pinterest you'll want to be consistent about scheduling all of your product pins 4-5 times a week. Create a second pin image for your twenty best sellers and send them out just as often. After a few weeks check your stats to see what is working and what isn't.

Only a fraction of your followers will see your pins in their SmartFeed the first time around. Publishing them again will increase these numbers, and build familiarity and trust with the followers that have already seen the pin.

150 Products
With 150 products to market on Pinterest consider scheduling every pin 2-3 times a week and publish your twenty best pins even more often. Create a second pin image for your twenty best pins and send them out too.

It's easy to be inconsistent with scheduling when you have so many pins. If decide to scale things back, just keep and eye on your stats and post the pins that people respond to most.



Are You Exhausted Thinking About All That Scheduling?

All this pin scheduling might be too much for you if you're scheduling pins with the average scheduler. TrafficWonker doesn't lock you into a never-ending cycle of queuing pins week after week. You add your pins to the Expert™ library only once. After that Expert™ automatically reviews your stats, plans strategy, and builds the perfect queue each week to help you post your best pins at the best times. It's that easy!

The idea of filling my queue in a never-ending cycle isn't something I wanted to do. That's why I built TrafficWonker. Today I'm driving 19K Pinterest visitors a month to my sites with almost zero effort.




by Andy Fling
Founder and CEO of TrafficWonker.com


Hi, I'm Andy Fling, the founder of TrafficWonker.com. I help small business owners and bloggers build businesses they love through Pinterest marketing.

In my free time I play the trumpet, draw, hang out with family and friends, and play fetch with our dog Chester - he rolls the ball and I fetch it.


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