If you're ready to start making the most of social media traffic, think automation.
With all you have to do to keep your business thriving, you need ways to optimize your time. There are some tasks that simply need to be managed by you, while others can be automated. In those instances, all you need to do is find the right tools and set them in motion.
Here are a few tools we like:
1) Traffic Wonker
Traffic Wonker is a unique Pinterest pin scheduling tool that is by far the simplest platform around.
Why do we love it so much (besides the fact that it's our tool)? Probably the biggest reasons, if we were to name just two, are the Auto-Pilot pinner and the EasyQ™.
The Auto-Pilot tool gives pinners back hours each week that they would typically spend pinning and repinning. Just fill each day's queue and the WonkerBots start doing their thing, publishing up to 72 pins each day. When a new week begins, the WonkerBots shuffle each day's queue with SmartShuffle™ and start publishing again. If you keep the recommended 120 pins in each day's queue, the published set of pins will be varied each week.
The EasyQ™ ends the routine of filling the queue every time you want to schedule pins for publication. Members can store up to 840 pins (120 pins in each day's queue). Our WonkerBots will publish from the top of the list. Want to change the order of the queue? Just drag and drop pins, or use SmartShuffle™ to re-sort the list. When you really want to mix things up, simply click "Remove" to delete pins from your queue and add new ones.
Hootsuite is a social media management system for many of the top social media networks. From the comfort of your dashboard you can manage social media accounts on Twitter, Facebook, Google+, LinkedIn, WordPress, Foursquare, MySpace, TrendSpottr and Mixi. To help you automate your daily marketing chores, they offer a tool to schedule your social media updates with their AutoSchedule technology. AutoSchedule allows you to automatically queue messages for optimal times from within the dashboard. No more decision making about when to schedule. Just focus on sharing great content and they will do the rest.
3) Automated Newletter Series
Do you have information for your customers that would best be shared in bite-sized pieces? Setting up an email newsletter series may be the way to go.
4) Ninja Pinner
Ninja Pinner offers one of the best tools to automate your Pinterest following and unfollowing. The service is exceptional.
Ninja Pinner is a powerful tool, and one that would be easy to over use. If this tool seems like something you'd like to consider, we have a few recommendations to keep your account from being frozen:
1) Limit your following to 200 pinners per day
2) Limit your unfollowing to 200 pinners per day
3) Set the "Follow/Unfollow" interval to 15 to 45 seconds, with a 20 minute break every 40 "Follows/Unfollows." This recommendation will help Ninja Pinner act a little less like a robot.
4) Avoid the "Auto Comment." What you say online reflects on your brand. You don't want to be known for meaningless comments that could apply to nearly every pin, but rather for insightful words that establish you as an authority in your field.
5) Social Oomph
Social Oomph is a Twitter management tool with some terrific features to help you automate. One of the best features of this tool is the queue reservoir.
Simply add your content to the queue and specify how often you would like to share it. The queue will drip-feed them into your social accounts over a specified time period.
You also have the ability to connect your Queue to a single account or to several accounts allowing for a simultaneous drip-feed of updates into all connected accounts.