Pinterest marketing is easy if you know what steps to take. Below is a 25 tip checklist that will help you focus your efforts on things that will make your Pinterest marketing campaign strong.
1) Know your keywords. Include them in your titles, URL's and content. Well chosen keywords will increase your site's visibility in organic search engine results.
2) Make your website/blog Pinterest ready with pinnable photos and graphics on every page. Place the image to the right of your content.
3) Add social share widgets from sites like AddThis.com or ShareThis.com to encourage visitors to share your content. They'll turn the whole world into your marketing team - and they'll be doing it for free.
4) Make your account a business account. You'll be able to verify your account to make your business seem more trustworthy, help your Pinterest profile to rank higher in profile search results, and have access to Pinterest Analytics to measure the value of your marketing efforts.
5) Make your account a business account. You'll be able to verify your account to make your business seem more trustworthy, help your Pinterest profile to rank higher in profile search results, and have access to Pinterest Analytics to measure the value of your marketing efforts.
6) Create boards that meet your customer's needs. Checking out what's working for your competition is the best place to start.
7) Pinterest is really more of a search engine than a social media site, so search engine optimization is important on this site too. Include your keywords in your profile description, board titles, and pin descriptions.
Making search engine optimization your primary focus will give you an edge over the competition.
8) Pins that are taller than they are wide with multiple colors perform best.
9) Write pin descriptions with the copywriter's "problem-agitate-solve" formula. Ask a question, agitate the reader, and then offer a solution.
10) Don't use hashtags on Pinterest. The Pinterest search engine doesn’t like them, there's no benefit, and Pinterest may even penalize you in the SmartFeed.
11) Fill your boards with highly-repinned pins. If pins have been winners before, they'll be winners again. This time it will be to your benefit, helping you to attract attention to your account and rank your boards higher in search.
12) Write board descriptions, choose categories, and select the perfect cover for every board that you create. The addition of a keyword rich description will help your boards to be found more often in Pinterest and Google search.
13) Delete underperforming pins from your boards. If you make your boards the best place to find great ideas and products you'll attract more followers.
14) Your most important boards should have 100+ pins to perform well in Pinterest search. Other boards should have a minimum of 20 pins.
15) Cross-promote whenever possible. It's simply a mater of pinning your product/content pins to as many of your boards as you can, with the goal of creating as many "points of entry" to your site as you can.
Internet marketing is all about creating "points of entry." The more you cross-promote, the more you'll create points of entry for visitors to find and click to visit your products.
16) Build seasonal boards. Position them in the top two rows leading up the the holiday. Then move them back to the bottom after the holiday.
17) Use PinGroupie.com to find collaborative (group) boards to join. Make sure they're quality boards with 2,000+ followers and 300+ contributors.
18) Optimize board order. Newspaper publishers understand the importance of placing the most important content "above the fold." Follow their lead by positioning your most important boards "before the scroll." It will help Pinterest visitors find the things you want them to find most often.
19) Create multiple pin images for the same content. One may work better than the other.
20) Optimize the size of your account. Our study shows that the average number of boards for top pinners with 300K+ followers is 56 boards. Check out our How Many Pinterest Boards is Too Many? post to learn more.
21) Using pictures of people does work, but not as well as you might think. Pinnable images without faces receive 23% more repins.
22) Stay active. Pinterest will reward your activity by ranking your pins and boards higher in search.
23) Include Pinterest pin images in your newsletter for subscribers to click on. It's a great way to gain new followers and share your pins.
24) Automate building Pinterest followers with the NinjaPinner.com Pinterest auto-follow tool.
25) On average, it takes 7 contacts to convert someone that's just looking into a paying customer. TrafficWonker helps you build those repeat contacts by looping your pins each and every week.
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