Did you know that it takes an average of 7 contacts with a prospective customer to make a sale?
Messages are more effective when repeated. Whatever you're saying, whatever you're selling, repeating your message builds familiarity, and familiarity builds trust.
Have You Ever Heard These Phrases?
The following companies and marketing groups invested considerable time and money in making the following campaigns work. They embraced 1) effective frequency - a marketing technique that focuses media weight that is significant enough to cross the threshold, and 2) a long term commitment to a campaign that yielded significant trust among consumers.
Got milk? The California Milk Processor Board started this campaign in 1993. it is now one of the most recognizable phrases in marketing.
Just do it. Nike began using this phrase is 1998 and stayed committed to it.
Melts in your mouth, not in your hands. Mars adopted this phrase for M&M's candy in 1954 and never lost sight of the value of sticking with a campaign.
Unfortunately some marketers abandon their marketing efforts too soon or do far too little.
Are you ready to create a Pinterest marketing campaign that embraces "effective frequency" and "long term commitment to your campaign?"
With Pinterest marketing you need to consider:
1) How many times should a pin be scheduled to cross the threshold?
2) How long should you focus on the same product to breed trust?
Recommended Pin Scheduling Strategies
While there's no "right" answer about how much or how often we should schedule pins, the following examples are an effective place to start. Additional refining might be in order once you've had your campaign running for a few weeks and have reviewed your analytics.
With 25 products you might consider scheduling every pin 7 days a week along with a mix of fellow pinner pins. Then create a second pin image for every product. Adding in fellow pinner pins will help attract people to your Pinterest account. A second pin image for each product may attract additional customers that didn't respond to the first image.
Any extended period of time that you're not scheduling pins is a time for followers to forget about your products and for your pins and boards to drop in Pinterest board search rankings.
With 50 products to market on Pinterest you'll want to be consistent about scheduling all of your product pins 4-5 times a week. Create a second pin image for your 20 best sellers and send them out just as often.
Many Pinterest marketers fail to recognize the importance of consistency. They schedule 5 pins one day and may not schedule them again for months. You created all of your products to sell them. To do that you'll need consistency to marketing them too.
Only a fraction of your followers are seeing your pins in their SmartFeed the first time around. Publishing them again will increase these numbers, and build familiarity and trust with the followers that have already seen the pin.
With 150 products to market on Pinterest consider scheduling pins 2-3 times a week, and publish your 20 best sellers even more often. Create a second pin image for your 20 best sellers and send them out too.
It's easy to be inconsistent with products when you have so many. However, you thought enough of them once to create them. Someone else may enjoy them too. They just don't know about them. Be consistent in scheduling each one every week.
All this pin scheduling might be too much if you're scheduling pins with the average scheduler. TrafficWonker's scheduler lets you "set-and-forget." Schedule up to 72 pins per day and then let it loop for months on auto-pilot.
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