Pinterest has become the new belle of the ball, having taken it's place as one of the most visited sites on the planet. While people might be flocking by the millions to this site every day, finding a way to be visible can be somewhat elusive. If you're interested in tapping into this marketer's goldmine to share your products and services, the recipe is simple:
Create brand awareness with eye-catching images and intriguing descriptions.
The truth is, many businesses are struggling to build a successful marketing campaign that optimizes this amazing resource. Below are seven tips and tricks that will get you pointed in the right direction, helping you to make this visual marketing tool one of your strongest resources for driving traffic to your site.
1) Learn the Language
Every social media site has a language all its own. Begin by learning a few of the terms:
Pin - A picture or graphic image that has been added to Pinterest.
Repin - A copy of the original pin that is repeated on another board.
Board - A themed virtual bulletin board that provides you with the means to organize your pins.
SmartFeed - A collection of pins from the people, boards and interests that you follow. It also includes Promoted Pins and Picked for You pins based on your interests. Your SmartFeed isn't always chronological, but it's often representative of what people you're following are currently pinning.
2) Share Great Content
You might have read that subtitle and said, "Duh," but you'd be surprised how many people share boring stuff.
Pins with hundreds of repins will certainly be repinned again - and this time it will be to your benefit.
3) Know Your Audience
Keep your boards focused on things that your audience might be interested in sharing with others. Doing so will make the whole world your marketing team - and they'll be doing it for free!
If Pinterest started as place to pin images of your favorite recipes or hobbies, consider creating a new account for your business. Every pin on your business profile should serve the needs of your potential customer.
4) Optimize Your Profile and Boards
Many Pinterest users have launched their profile and filled their boards with wonderful images and products that will rarely be seen because they failed to optimize their boards for search.
Write a keyword-rich profile description that describes your business, and edit your boards to include keyword-rich titles and descriptions that are sure to intrigue your visitors.
Pinterest is really more of a search engine than a social media site. Learning every thing you can about SEO (search engine optimization) will give you an edge over the competition.
5) Share Quality Images
Since Pinterest is a visual marketing tool, quality images are a must. If you're not a photographer, stock photo websites like iStockPhoto is a great resource. Need help making your pins look great? Check out our 10 Design Tools for Pinterest Images post to learn about tools that can make designing ridiculously easy.
6) Follow Pinners with the Same Interests
Making your Pinterest account productive for your business means attracting followers. Search Pinterest for people that pin the same things that you do, and follow them. About 5% of those pinners will follow you back.
Knowing what's working and what's not can help you adjust your marketing plan for greater success. The following free tools can help.
1) Pinterest Analytics - Pinterest Analytics helps you discover what people are repinning the most and what boards have the most repinned pins. This information can help you know what to focus on the most.
2) Google Analytics - Google Analytics can help you find out what matters most - what pins intrigued people enough for them to click through to visit your website/blog.
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